The Association of Tennis Professionals describes Jimmy Connors as 'A marvel of longevity and self-motivation, he is (as one-time agent Bill Riordan boasted) "the one and only James Scott Connors." Fiery of temperament and shot making, this lefty with a two-fisted backhand pounded foes for more than two professional decades in rip-roaring baseline style, a rag-doll throwing himself into his groundies with utter gusto'.
We were asked to create branding for Jimmy Connors that would work across a variety of up and coming projects which include iPhone app, websites and printed materials.
For this we created a bespoke typeface to allow the JC brand to have its own unique feel and presence.
We were asked to create branding for Jimmy Connors that would work across a variety of up and coming projects which include iPhone app, websites and printed materials.
For this we created a bespoke typeface to allow the JC brand to have its own unique feel and presence.