Smiffy's is the UK market leader in party, leisure and entertainment products with a growing range and a dominating presence in this rapidly developing sector. Their products in an ever increasing number of shops around the country and we have offices around the world.
For their 2008 catalogue launch and to coincide with their Spring Fair exhibition stand at the NEC, Anti-Theatre was asked to develop an interactive version of their catalogue along with various other themed brochures, which would be available at the exhibition. We created a bespoke Flash application, which allowed the user to browse the various catalogues & brochures while visiting the show and also to be mailed out to existing and new customers on disk.
For their 2008 catalogue launch and to coincide with their Spring Fair exhibition stand at the NEC, Anti-Theatre was asked to develop an interactive version of their catalogue along with various other themed brochures, which would be available at the exhibition. We created a bespoke Flash application, which allowed the user to browse the various catalogues & brochures while visiting the show and also to be mailed out to existing and new customers on disk.